Why are music videos increasing important when promoting an artist?

Music videos are important, as it makes the artist known. When a music video is seen not only do you hear the song, but you also see the artist/band who is singing it. This gives the audience an idea of who the artist is. Helping them promote themselves. The audience can then see the physical appearance of the artist and begin to associate the artists’ songs with their face. The artists’ set an image for themselves via music videos, which the audience will begin to follow.


What are the three types of music video?

The three types of music videos are;

Performance: This is a video that captures a live performance of a band/artist, showing the excitement of a live event. Usually used in metal, punk and country genres.
For example, at 2 minutes 45 seconds into the song there is a scene of a live performance.



Narrative: This is where the video tells a story. Usually used in hip-hop and country genres.

Conceptual: This is where the videos visuals are appropriate to the tempo of the song.


Why is branding an artist/band especially important when marketing to niche subcultures?

Niche subcultures are usually very unique and have their own style and so will not conform to an artist or band that does not have one. Niche subcultures may be harder to impress than mainstream and so branding to towards them will help attract them. By branding towards the niche subcultures, the artist will be able to form their own image, allowing them to become popular. Not only with the mainstream audience but also the niche audience.


How does branding 'from within the band' increase the appeal to a niche, subculture based audience?

When the band became part of the audience, the audience will become more attached with the band/artist.
For example, the Gallows interact with their audience by jumping on them and singing with them at concerts. This increases the appeal to the niche audience as they want to be as involved as they can with the artist/band.
Another example is that the Gallows write their own lyrics and design their own merchandise. This makes the connection between the audience and the band stronger.