Audience Profile
Hadouken
Age: 16-25
Gender: Mostly Males
Social Class: Middle
Ethnicity: White Fashion: H&M. Skinning Jeans Style
Hobbies/Interests: Drinking, Clubbing, Skating, Guitars
Other Media Comsumption: Festivals, Rock, Indie, My-Space
Location: London
Gallows
Age: 16-30
Gender: Mostly Males
Social Class: Working
Ethnicity: White
Fashion: Vest Tops, Patterned T-Shirts (usually designs with skulls, etc.) Tight Fit
Hobbies/Interests: Eletric Guitars,
Other Media Consumption: Heavy Metal, Punk
Location:
How does the band's typography and visual appearance differ?
Here The Gallows typography is gothic like. This typography matches their 
heavy metal rock music. You can also see Splatters within the bands name. This is most likely to be blood splatters, making the band look more scary. The pictures underneath the Gallows name represent different things. These images are, of a snake, Swords with blood dripping from them and a tudor rose.
heavy metal rock music. You can also see Splatters within the bands name. This is most likely to be blood splatters, making the band look more scary. The pictures underneath the Gallows name represent different things. These images are, of a snake, Swords with blood dripping from them and a tudor rose. Here the typography of the Hadouken logo is completely different. The typography is more in blo
cks. This makes it look funkier and younger.
cks. This makes it look funkier and younger. Hadouken's logo has much more shapes. Making it look more vibrant. The different colours show the uniqueness of the band. Giving them a different style.
This logo differs from the Gallows, due to the patterns and colours.
How does the band's merchandise differ?
The Gallows personally design their own merchandies. Frannk the lead singer of the band designs their T-shirts. Which they sell on to their audience. This makes the audience feel more connected to the band. The Gallows sell their merchandise in the UK, they also have European and American Orders.
They sell T-shirts, Skinnies, Women's Apparel, Headwear, Outerwear and Assorted merchandise.
This is the website for the Gallows, where the audience is able to purchase the merchandise online.
Hadouken sell merchandise with their logo on it. It is then clearly evident what the merchandise of the band Hadouken is. Unlike the Gallows, Hadouken also sell smaller products such as, wristbands and bags.
This is the website for Hadouken, where the audience is able to purchase the merchandise online.
How do these differences increase their appeal to their differing niche audiences?
The two bands appeal to two different audiences.
Considering the range of ancillary products avaliable for both brands identify three other products you would develop to help each band's brand.
Gallows:
Products which I would develop for the Gallows is a Gallows guitar, a Biography and Freepost about the band.
Firstly I would produce a Gallows guitar. This is for instrumental fans, which are fans of the Gallows and can also play the guitar. If they can't play the guitar then, they are able to learn. Allowing a Gallows guitar to be open to the public, lets the audience connect with the members of the band. As they will feel as they are part of the band, with their Gallows guitar.
Another product that I would produce is a biography of the band members. This will let the audience become closer to the band, as they will know how each band member got to this stage in their life. This might give the audience the confidence to follow their dreams. The audience can also relate to the events which have happened in the band members lives.
The last product that I would produce for the Gallows is freepost of the bands development.
The audience can sign up to freepost, where they will receive information on the progress of the band. The information can contain discounts on clothing products or when and where they are next performing. Or even when their next album/single will be released.
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