Uses and Gratifications

Entertainment/Diversion

The audienec of the Gallows can escape from their own reality. This is most evidant when the audience goes to concerts performed by the Gallows. By going to these concerts the audience has the chance to just have fun and personally interact with the members of Gallows. This environment is very different from their usual routine and so allows the audience to experience something new and different.

Information/Surveillance

By going on to the Gallows personal website, the audience is able to know what the Gallows are currently doing. The website also gives the audience information on their latest singles and albums. Also updating them on the news related to themselves. This allows the audience to interact and bond with the Gallows as they are kept up to date by them.

Personal Identity

The audience of the Gallows are able to be themselves. When going to The Gallows concerts they are able to be themselves and are sorrounded by others just like them. This may be something which they are inable to do in the working world, this is due to the target audience the Gallows appeal to. As they appeal to a very niche audience,not many of the audience friends or collegues may like that music. And so this may be an opportunity where they are able to be themselves or find out who they really are.

Social Relationships

The audience have the chance to talk about new designs which maybe avaliable to them on t-shirts. They may also talk about new tattoos which they may have discovered on the members of Gallows. This allows them to omake conversation about personal tattoos they may be thinking about getting. This may act as a gateway to a more in depth conversation.