Wednesday 22 September 2010

Three Advertisement Analysis

Advertisement Analysis


Waysted Advertisement


Here the Heavy Metal album from Waysted is being advertised. The audience being targeted here is, people that prefer the genre of heavy metal. This can be connoted from the typography of the band name and album name. It can also be connoted from the main image. Where one member of the band is pretending to punch another member. This may show the mild violence within the album. Also the other member is holding an electric guitar, this shows the genre of the album. The colours that are used in the advert shows the stereotype of heavy metal. The colour and tone of the background connotes blood. The blue splashes show the wildness of the band.



dvd mag

Sunday 19 September 2010

Focus Group Planning

Planning for another piece of Audience Research.

Our focus group will be filmed with 6 people as our sample, during a free.

The way in which the focus group will take place will be asking them to give their opinion on the song that we have chosen to make a video for. We would then show the inspiration for our, which is the video of Nickleback- Rockstar.
Chaz and I would then do a shortened presentation of the one that Chaz had shown to the class. Once shown, we shall get feedback on whether our idea is good and what they think we should add in the video. We shall also try to get some ideas out of them, that may help Chaz and I.
Before, Chaz and I start asking the questions and showing theh videos, we might set out random words on seperate pieces of paper and lay them out on the table. Some words will relate to our genre which is 'Urban Pop' and some will relate to other genres. We will then ask them to pick out certain words that they think relate to our genre. This will help Chaz and I get an insight on what they think our genre is. It will also liven the focus group.

Chaz and I, will then show more videos and presentations, and ask more questions relating to them.

Three DVD Cover Analysis

DVD Cover Analysis Mj

DVD Cover Analysis

Madonna Digipack Analysis

Michael Jackson DVD Analysis

Three Textual Analysis of Music Videos

Music Video Analysis

Nickleback Video Analysis

Music Video Analysis of Lady Gaga

Audience Research

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Mood Board

Mood Board Media

City Life Lyrics

City Life Lyrics

Permission For Song

Friday 17 September 2010

Inspiration

This video by Nickleback was directed by Dori Oskowitz, we find this video highly influential and we would like to create something similar it. We personally think it's great. :)

Planning Checklist

Monday 13 September 2010

Feedback From Music Presentation

Here is the song, which i was planning to use.


Feedback from Music Video Presentation

Strengths:
My presentation overall was very flowing and was well explained. Personally I like the way I had set it out and the way in which everything was explained. The stereotype which I had explained about my target audience was made clear. However, my teacher had criticised one point, this will be explained in the weakness section. Strength was the way I had described another artist which mine would be based around. This allows the audience to draw a comparison between my artist and Eminem.

Weaknesses:
The weakness which my teacher had pointed out was who will be casted in my video, as it degrades women. So there was a weakness, with how my lyrics would be represented. My class had told me that a weakness was that I did not explain the class of my audience very well, and so it was unclear who my artist would appeal to. However, I think that is wrong, because from the song and its lyrics, it is quite clear on who my audience would be.

Improvements:
I think that I could have improved on describing my target audience and the way that I presented my presentation to the class. E.g., the way the slides were laid out.

Week 1 Production Log

Chaz's Presentation

My Music Video