Research on Gallows

The Gallows target audience;

Age Range: Personally, I think that the age range of the target audience for the Gallows is 18-30 years. This is due to the lyrics and overall appearance of the band. For example the tattoos which the bands lead singer has.

The members of the band are most likely to influence their target audience by their actions and clothing. Over 30 year olds may not agree with their appearance and so do not conform. Also the lyrics of certain songs are violent and 30 year olds are more mature, most will have a stable career and a busy lifestyle. Making them have no relation with the Gallows.


Gender: The members of the band are very aggressive targeting more males than females. For example, a concert/ live performances The Gallows are jumping onto the audience.
http://www.youtube.com/watch?v=MabDcFbRNeM
This is not usually an environment for females. It is also mainly appealing to males as their lyrics despise women. For example,

“Blackening her name
Screaming in her face
I'll fucking drown you in the rain
Will someone shoot that fucking snake

I've got a knife for you
To turn your heart from red to blue
The beating
I've got a knife for you
Engraved with the words fuck you
The bleeding.”

Not only do the lyrics talk about women in a disrespectful manner but they also differ from how women think. Women talk about the heart being a safe place to be, usually about love. But these lyrics are talking about the complete opposite.

Ethnicity: Due to all the members of the band being white, the ethnicity of the target audience is going to mainly be white too. The genre of the Gallows is punk, again which will appeal to a white audience.

Hobbies and Interests: I think that the Gallows target audience would be interested in art. This is due to the t-shirts and tattoos which the band has to offer. This is because most of the Gallows merchandise has a design on them. This shows that their target audience will be interested in art.

http://gallows.shop.bravadousa.com/Dept.aspx?cp=21623_22984